Kick off the 2026 Patient Advocate Incubator (PAI) Masterclass Series with our session on Developing Relationships with Local Media to Gain Free Coverage. This masterclass will introduce you to today’s evolving media landscape and how it impacts patient advocacy. Learn what journalists are looking for, how to craft compelling stories, and how to position your organization for meaningful coverage. Gain practical tips on engaging with local media and building strong, lasting relationships with journalists and editors. Discover how to amplify your advocacy efforts and increase visibility without large budgets. This session is ideal for advocates ready to strengthen their voice and drive real impact.